Cloud Computing consumers or users make direct use of the cloud capabilities - cloud services or systems- as opposed to cloud re-sellers and cloud adopters.
The purpose of users is not to improve the services and capabilities they offer, but to make use of services as they are. These service may include - execution of complex computations or to host a flexible data set. In general a cloud user consumes a service as it is without adding any value to it. However the future developments may enable the user to become provider and consumer at the same time- a phenomenon usually called "prosumer"
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